A prototype store for a women's casual clothing brand located in Beijing, China. The concept of the store is composed of a single curved wall that guides the flow of traffic. The painted horizon line wall-covering creates visual continuity between shopping zones for the customer. In addition to the wall there are two feature spaces; the basket woven room that highlights latest fashions, and the petal room that displays evening wear. The idea behind this approach was that the brand could adapt different design combinations within in 200 locations.
PETAL ROOM : EVENING WEAR DRESSES
SHOES AND ACCESSORIES
PROTOTYPE STORE PLAN